Mailloop 7 Autoresponder Website Promotion Software Outperforms Others in its Class

Product Review of "Mailloop 7: Autoresponder Website Promotion Software"

I realized over ten years ago that "The List" is the key to marketing success on the Web. In starting my first online business back then, I quickly realized how important it is to have constant communication with my customers. Whether it was quickly following up on inquiries or sending out my latest promotional newsletter, I found the more I responded and proactively advertised to my list, the more sales I was making.

Mailloop 7 Website Promotion Software: Time is Money ==> Mailloop Saves Time

Perhaps you've heard this age old adage before but have you stopped to think about what it means when it comes to your online business? It means getting your email delivered on time--every time--or you will lose potential sales. This I learned the hard way with inferior email marketing software over the years. A single email campaign can be worth thousands (if not tens of thousands) in sales -- sometimes in as little as 24 hours or less. Do you trust your email marketing software to deliver? Taking 3 days to actually get your message out using the wrong email marketing software may actually cost you money.

Marketing through email is all about building relationships. When someone entrusts you with their email address, it is your responsibility, indeed, it is the law in the U.S. to have a way to manage your unsubscribe requests. If someone no longer wants to receive your email, a simple message or unsubscribe form is all that should be required. Does your email marketing software handle unsubscribe requests automatically, or are you still manually processing these requests?

Mailloop 7 Website Promotion Software processes subscribe and unsubscribe requests through a series of rules that will either add or remove a contact from your lists. Did you notice the plural? Mailloop makes it extremely easy to maintain as many lists as you need to keep up with all aspects of your business. What I found different from other email packages is the way Mailloop keeps track of unsubscribe requests -- they call it a Master Unsubscribe List.

Other email marketing software solutions I have used let you set up multiple lists, but you're not sure if an unsubscribed address is actually removed from all lists. By maintaining a master unsubscribe list in Mailloop, you can be sure that you will never again be soliciting to anyone who has asked to be removed from your list. Under the CAN-SPAM Act, if someone asks to be removed from your list, you must comply within 10 days of the request. Mailloop makes it happen immediately.

Mailloop 7 Website Promotion Software: Contact Lists

When I opened Mailloop for the first time, my immediate reaction was "Where do I build my lists?" Mailloop email marketing software takes an interesting approach to storing contact lists. According to the tutorial, Mailloop 7 introduced a whole new way to managing lists in order to ensure maximum deliverability and to provide more control over the lists. Mailloop accomplishes this by dividing lists into two groups: External lists that you create and Internal lists that Mailloop creates itself.

External lists are lists you export from other software or manually create and are stored as simple comma separated files--CSV files in computer speak. They must have a CSV extension on the filename in order for Mailloop to recognize the information contained therein. Each CSV file may contain as much contact information about each subscriber as you are willing to maintain. Columns are identified in Mailloop through a header line that shows up within Mailloop as "Merge" fields. Any of these columns can be merged with message text to personalize each letter to your subscriber list. An example of this powerful feature is shown below.

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Internal lists are generated by Mailloop, and are stored inside its data folder. There is no need to store, rename, or organize these lists -- Mailloop does all the work for you. This is where Mailloop outclasses its competition and pays for itself. When you create a new newsletter or autoresponder series in Mailloop, your subscriber list is generated automatically and stored in your data folder. Using a subscription form or some similar method, new subscribers can literally add themselves into your list and begin receiving your newsletter or autoresponse series immediately.

After sending any type of message through Mailloop, the Statistics page displays a wide variety of "results" lists, including a list of people that received your message and those whose accounts "bounced" the message back to you. Any of these lists can be saved through export for use in cleaning, that is, adding to or deleting from other lists, including your Master Exclude List.

Mailloop 7 Website Promotion Software: List Processing

When you stop to think about it, your lists represent many different segments of your business. You have customers, prospective customers, subscribers and so on. If you have more than one newsletter, or more segments to your business, you can see how easily it is to lose control of your lists if you're not careful. I used to think maintaining one list was all that was needed and as people unsubscribed, I would just remove them from my list. I realized, in some cases too late, that the software I was currently using was forcing me into this one dimensional thinking.

Mailloop email marketing software takes a simple step-by-step approach to list processing. As you can see in the video below, there are many actions that can be performed on your lists. Using these Mailloop utilities makes it quite simple to maintain lists for every aspect of your business. Just be sure to have an organized approach to naming and saving your lists or you'll get even more confused later on when you're looking to retrieve this information.

Mailloop 7 Website Promotion Software: Outgoing Mail, Newsletters and Autoresponders

Once you realize how Mailloop helps you store and maintain your lists, you begin to realize the power and flexibility Mailloop gives you in using your lists. Every other email marketing software solution I have used now seems so limited in comparison but, frankly, until going completely through the tutorials provided by Mailloop, this can seem a little confusing at first.

Since Newsletters and Autoresponders are all technically Outgoing Mail, it took a little reading to realize what the subtle differences are in these three components of Mailloop. The Outgoing Mail tab in the Mailloop interface is used for one time mailings and shows the results of all other outgoing mail. The Newsletters and Autoresponders tabs are there for defining each respectively.

Mailloop Autoresponders can take your customers' desire for instant gratification and use it to your advantage. Once you learn how to harness the tremendous marketing power of autoresponders using Mailloop 7, you'll wonder how you ever lived without them.

If you get a lot of repetitive questions about your business like I do, a single Mailloop autoresponder can free you up from the tedious task of responding to each and every one of these requests -- such as manually sending out purchase confirmations -- giving you time to focus on more profitable areas of your business. But that's just the tip of the iceberg.

Mailloop's unlimited sequential autoresponders enable you to send a personal response instantly.. and then a personalized follow-up message a few days later.. and then a friendly reminder a week later...and on and on! Create anything from a single message to a series of unlimited length in either text, HTML, or even both formats. Set the delay between messages to any number of minutes, hours, or days. And set up as many different series as you wish.

Mailloop 7 Website Promotion Software: Installation and Setup

After purchasing Mailloop, I received my username and password to unlock the software during the installation process. Then it's a simple matter of setting your incoming and outgoing email accounts. Mailloop email marketing software is capable of handling unlimited incoming and outgoing accounts, again adding to the extreme flexibility of this software.

Mailloop 7 Website Promotion Software: Minimum System Requirements

• Intel Pentium III/IV/ or AMD Athlon of at least 1GHz
• 512MB of memory
• Windows 2000, 2003, or XP (64-bit versions not currently supported)
• 20MB free hard drive space
• Internet Service Provider (ISP) for sending and receiving mail
• At least one e-mail account on a POP3 server (IMAP not supported)
• 56Kor faster Internet connection -- (Cable or DSL broadband strongly recommended, or 802.11G Wireless)

Mailloop 7 Website Promotion Software: Price and Feature Comparison

As I mentioned at the beginning of this article, I've been marketing online for over ten years now. In that time, I've used many email marketing software packages, including Mailloop, Email Marketing Director from Arial Software and Broadc@st from Mailworkz. In comparing the three, there is only one weakness that I can see in Mailloop as compared to the other two. Mailloop has a limited HTML editor in the composition window. If you compose your email in a full-featured HTML editor such as Dreamweaver as I do, this isn't much of a problem since you can easily cut and paste your HTML code into the Mailloop composition window. Mailloop will display all the HTML components as if in a browser window and, if any last minute corrections are needed, you can easily switch to code view to make any changes.

1. Literally one week after purchasing Arial Email Marketing Director, I was informed through their customer support that the practical limitation of this version of the software was email lists up to 50,000 subscribers. While it could go beyond that limitation, Arial would not guarantee the performance of the software if it exceeded this limitation. Funny how they don't mention that on their Web site. Since some of my email lists exceed 150,000 subscribers, needless to say, I wasn't happy about this.
2. Mailworkz Broadcast comes in three editions -- their approach is to charge you more if you have larger lists. The Small Business Edition at $299 handles lists up to 5000 subscribers. To get unlimited lists, you must purchase the Enterprise Edition for $1495.

Mailloop 7 Website Promotion Software: Features Summary

• Mailloop 7 collects the email address of every visitor to your site and stores it automatically.
• Mailloop 7 automatically sends custom e-mails to new subscribers and customers within minutes of receiving their names and e-mail addresses.
• Mailloop 7 forwards incoming mail to any e-mail account you choose so you can follow-up with your most qualified sales leads right away.
• Automate your customer service with Mailloop 7 and save time by sending pre-written e-mail responses to common customer questions.
• Send professionally designed HTML and text emails and newsletters through Mailloop 7.
• Mailloop's user-friendly "wizards" take the guesswork out of each mailing, giving you fill-in-the-blank templates and prompting you with "point and click" instructions.
• With Mailloop 7 scheduling features, you can put your newsletters on autopilot for the next 6 months.
• Mailloop 7 lets readers choose to get your newsletter in HTML or text to best suit their email client.
• Mailloop 7 easily manages your subscriber profiles -- including all of their contact information, newsletter subscriptions, autoresponders, etc. -- from one simple interface.
• List processing in Mailloop 7 makes sure your e-mail doesn't get trashed, avoids spam complaints, blacklists, filters, and RBLs by keeping your list clean.
• Mailloop 7 removes bounce backs and unsubscribes requests automatically.
• Mailloop 7 records the date and time subscriptions are received (to prove you collect e-mail addresses ethically if you get complaints.
• Mailloop 7 sets mailing speeds (i.e. throttles) to major ISPs like Hotmail, Yahoo, and AOL -- so you avoid hitting their servers too fast like a spammer.
• Mailloop 7 protects you from "phony" subscription requests with the option of using a double opt-in system -- that confirms every subscription you receive.
• Mailloop 7 checks the content of every e-mail before you "Send" to make sure it won't accidentally trigger spam filters.
• Use Mailloop's unlimited autoresponders as needed (10... 50... even 100!) -- including series for subscribers, customers, survey participants, affiliates, and more.
• Automatically distribute all of your eBooks and registration codes (or any other product you may offer that can be delivered electronically) with Mailloop's built-in eBook distribution system.
• Get an "instant snapshot" of every mailing you send with Mailloop's detailed "Mailout Summary Reports", which include total contacts mailed, total messages "undeliverable," total mailing size, and more!

Mailloop 7 Website Promotion Software: Conclusion and Recommendation

Some may think the price for Mailloop 7 is too high. There are certainly more inexpensive email marketing software solutions to be found on the Web. Some people will actually send out their newsletters through their email reader, such as MS Outlook. Just because it can be done doesn't make it a good solution. Those who go the way cheap route are likely burning more cash than they realize in wasted man hours struggling to use software way beyond its capabilities.

If you are looking for a robust email marketing software solution for a very reasonable price, dollar for dollar the value is in Mailloop 7 when compared to others in its class. Mailloop's Unlimited Autoresponder feature alone is well worth the price, considering the alternative solutions for sale online at a monthly subscription rate.

Although Mailloop has only a limited HTML editor, this small drawback is easily overlooked, especially if you're like me and only use a full-featured HTML editor anyway. The multitude of other features in Mailloop, such as the Spam Checking and Statistical Reporting more than make up. And no other email marketing software in this price range comes close to Mailloop in the ability to target multiple contact lists so easily and give you the flexibility you need to manage all aspects of your online business.

If you're not sure you want to spend the money on Mailloop 7, IMC does offer a full 90-day money back guarantee, giving you ample time to put this application through its paces. During that time, there are no limitations put on the software like so many other demos out there. If at the end of the 90-day period you feel that Mailloop still doesn't work for you, IMC will credit you back your money and deactivate your Mailloop software license.

Mailloop 7 Website Promotion Software Summary   Features Performance Ease of Use Value Overall 9.5 9.5 9.0 10 9.5 CLICK HERE==> to order Mailloop 7.0 through the Internet Marketing Center secure online server. CLICK HERE==> to view the Mailloop 7 User Manual. (Right click "Save As" to save document). CLICK HERE==> to learn more about IMC Mailloop 7 Website Promotion Software.